Email Marketing potential Tool for business Growth
Email marketing is one of the most effective and inexpensive ways to find and keep new customers. Email Marketing is the process of sending e-mails to acquire new customers and convince existing customers to make additional purchases. It is also used to enhance the relationship of a business with its customers and prospects and encourage customer loyalty and repeat business.
By building a mailing list, a business can create an extremely valuable asset.
The advantages of email:
How to build your email list:
Include an email sign-up box on your web site. Giving away a free report or "how-to" white course is a great incentive for people to subscribe to your list.
You can also collect the email addresses of people that drop-off of your cart page after entering their email address. You can then send them a follow up email offering a discount to complete the sale.
Once a person submits their e-mail address to you they become an opt-in subscriber. Don't just send emails that attempt to sell things but rather offer them information, free reports, and tidbits of news and advice. That way they will be more likely to purchase it as something you recommend to them, not just as something you are selling.
Key points to remember about email:
The sending of unsolicited email is forbidden by law and can involve severe penalties for violators. It is governed by the federal Can Spam Law.
Due to the large amount of spam email, it is getting harder to get legitimate commercial email delivered into people's inbox. Specialty software and service firms have emerged to help business manage their email programs and ensure that their emails are not blocked as spam.
Although it takes time and effort to maintain and grow, a mailing list can end up being the most powerful tool in your internet marketing arsenal.